At Peachly Digital, our team of experts plays a crucial role in monitoring and maintaining the AI technology. Our team continuously monitors and maintains the AI technology, ensuring that it is functioning at optimal levels and that the campaigns are running smoothly. They also conduct regular performance reviews of the campaigns, and use the data collected to make adjustments and improvements as needed. This allows us to ensure that our clients are getting the best possible results from their advertising campaigns.

One of the key ways our team of experts monitors and maintains the AI technology is by conducting regular performance reviews of the campaigns. They analyze data such as click-through rate, conversion rate, and cost per acquisition to understand the performance of the campaign. By analyzing this data, our team can identify areas of the campaign that are underperforming and make adjustments to improve results. For example, if the click-through rate is low, our team may make adjustments to the ad copy, targeting or ad format to increase the chances of engagement.

Another important aspect of our team’s monitoring and maintenance is ensuring that the AI technology is always updated to the latest version. Keeping the AI technology updated ensures that the technology is functioning at optimal levels, and it allows us to take advantage of new features and advancements in the industry. Additionally, our team also ensures that the AI technology is adhering to the advertising standards, this includes but not limited to, ensuring the ads are not discriminatory, not containing any false or misleading information.